Context: Addivant is a leading global supplier of antioxidants, intermediates and inhibitors, polymer modifiers and UV stabiliser solutions. This is a extremely specialised business that needs to translate complex products and processes into clear communication.
Our work: All Yours launched the new ‘Weston 705’ brand, a new generation of nonylphenol-free phosphite antioxidants for synthetic materials and elastomers. It was the first time Addivant launched an own brand in their market. All Yours devised the marketing strategy and the creative look & feel of the brand.