How we
deliver results.

How we
deliver results.

Komatsu

Objective

Develop a new brand identity that reflects the culture and activities of Komatsu globally, highlighting people inside the company and outside.
Think

Analyse Komatsu’s current position in the market
Translate the brand values and internal expectations
Make Komatsu ‘future-proof’

Create

New tagline and corporate identity
Brand guide

Shape

Corporate Brochure
Corporate presentation
Brand derivatives

Results

Website AY Cases_Komatsu-min
Website AY Cases_Komatsu2-min
Website AY Cases_Komatsu3-min
Website AY Cases_Komatsu4-min
Website AY Cases_Komatsu5-min
Website AY Cases_Komatsu-min
Website AY Cases_Komatsu2-min
Website AY Cases_Komatsu3-min
Website AY Cases_Komatsu4-min
Website AY Cases_Komatsu5-min