How we
deliver results.

How we
deliver results.

Red Cross Flanders

Objective

Convince 40,000 people a year to give blood, plasma and stem cells.
Think

Annual strategic marketing & communication plan to persuade the Flemish audience to give blood and derivatives.
Segmentation plan

Create

Create 2 ‘blood’ campaigns annually
Create tactical campaigns focusing on plasma
Create an ‘always-on’ campaign for potential donors
Create a customer journey for donors

Shape

Full creative development of campaign tools Creative content, movies, website, mailing, brochure, flyer, out-of-home, social media, design of Red Cross centres, PR & events, etc.

Connect

Book ‘blood’ appointments through our connect centre
Inbound questions and calls via connect centre

Results