How we
deliver results.

How we
deliver results.

Red Cross Mijn eerste keer

Objective

IN GENERAL
Persuading people in Flanders to come and donate blood (and plasma).

SPECIFIC FOR THIS CAMPAIGN
2,500 blood donors donating for the first time during the month of January.
Think

Define target groups
Define channels

Create

Create a link between ‘giving blood’ and positive first experiences, such as:

  • First time cycling on your own
  • First day of school
  • First kiss
  • First time driving with a car
  • First child
Shape
  • 2 VIDEO spots
    • 1 Feel good version
    • 1 Funny version
  • 2 RADIO spots
  • Campaign posters
  • Webpage
  • Online banners
  • Internal communication
Website AY Cases_RKV eerste keer
Website AY Cases_RKV eerste keer2
Website AY Cases_RKV eerste keer
Website AY Cases_RKV eerste keer2