How we
deliver results.

How we
deliver results.

Red Cross

Youth Campaign

Objective

Make a difficult target group, Flemish young adults (18-25 years old) aware of the importance of becoming a blood donor.
Think

Analyse the target audience in terms of how to attract their attention
Definition of the channels

Create

Show the moment before a painful accident.
Already feel the pain, without really seeing it.
Combined the slogan:
“Give blood at the Red Cross”

Shape

Paid and owned media channels
Online: Facebook, Instagram, YouTube
Offline: Out of Home (cinema, fitness, etc.) & website

Shared media channel
Online: Influencers

Results