RACB (Royal Automobile Club Belgium) | Conduct

Context: Conduct is a new RACB product in close collaboration with Peugeot. It enables (young) drivers to learn how to drive in a safe and insured environment by renting a Conduct Car.

Our work: ALL YOURS created the brand identity for Conduct (logo, look & feel, communication tools: brochure, website, application) and rolled out the first activation campaign for the brand, focusing mainly on social media. The objective of this campaign was to create brand awareness and sell the Conduct product. In the campaign, we focused on two phases: rather funny but recognizable commercials in which the role of the instructor (usually the parent) and the new driver (usually the son/daughter) were parodied. In a second phase, informative animations were set up to explain the possibilities and usability of Conduct.

Result: The launch of Conduct resulted in a high level of recognition in the sector. Above that they were perceived very positively by all different stakeholders.

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