Context: Cofidis is a French company in which Crédit Mutuel now owns a majority stake. The company specializes in the consumer credit business of the 3 Suisses Group. Cofidis asked ALL YOURS to develop a POS campaign in the Belgian retail network to promote Cofidis consumer credits on specific products.
Our work: ALL YOURS developed an atypical campaign for Cofidis in which we enhanced the concept of consumer credits (you can buy what you want, feel like a king). We chose a young, slightly-over-the top, trendy, guy for the centre of the campaign to address a broad audience and produced a roadmap of POS material in stores.