Context: With 9 production sites and over 1,000 staff worldwide, DesleeClama was one of the biggest and most exemplary innovators in the world of mattress fabrics. All Yours has been the strategic marketing and creative partner of this Belgian textile giant for 12 years.
Our work: All Yours closely cooperated with DesleeClama’s marketing team to develop the annual marketing plan that would be rolled out over the whole world. We launched several new brands globally (the look & feel, USPs, copy, clips). We took care of sales support tools, booths and materials for fairs, and communication before and after events.