Context: ALL YOURS was asked to establish a landmark for the cartoon industry and the municipality of Knokke Heist by creating a total experience festival for tourists.
Our work: ALL YOURS produced a long-term vision and strategic plan for the festival, focusing on the promotion of Knokke Heist, cartoon artists and visitor numbers. We have been rolling out the festival for more than 10 years now, keeping it fresh by creating annual themes to use as a vehicle for general communication and larger fan bases.
Result: After 10 years of organisation by ALL YOURS, the Cartoon Festival reaches more than 90.000 visitors for 2 months, every summer. The organisation is very satisfied with the organisation and the image it gives to their city.