Context: Plan International is one of the largest NGOs in Belgium. To recruit new donors, ALL YOURS set up an action at the Clouseau Concerts. (Flemish artist Koen Wauters is the sponsor of this organization).
Our work: Before the concert, we handed out flyers with the call to action ‘send a text message and win a meet-&-greet with Koen Wauters’. The receipts from these text messages went directly to Plan International. The day after the concert, the people who sent text messages received a voice message on their mobile from Koen Wauters. He first thanked fans for coming to the concert and then made a shout-out to support Plan International. If they were interested (click 1), they were contacted by the internal ALL YOURS contact centre. The action was a huge success as we were able to convince 8% of the audience to support Plan International. The new Plan Parents received a ‘thank you’ message from Koen.
Result: The action was a huge success, more than 3.000 people participated to every concert. The ALL YOURS contact centre was able to convince 8% of that audience to support Plan International. Afterwards the new Plan Parents received a ‘thank you’ message from Koen through their voicemail.