Context: Vadigran is a brand specialising in animal food. Vadigran wanted to create a whole new range including food for non-indigenous birds in the garden. The new range required a new name as well as complete branding.
Our work: Emma became the name for this new range of bird food. AY kicked off the process by creating of a persona logo for Emma. This persona was later used to create the final logo, from where we started to translate Emma, the persona and the logo into a whole branding exercise. This formed a solid base and identity from where we could start to create the communication tools required, including a catalogue.
Result: Since this successful launch, Vadigran has asked ALL YOURS to create yet another new brand for them. We will keep you updated!
