Context: At the end of 2013, the Saturn retail stores were transformed into Mediamarkets. Over the next few years, the number of markets in Belgium increased. ALL YOURS was Mediamarkt’s preferred partner in this development phase for the in-store POS materials. The objective was to increase brand awareness and sales.
Our work: We approached every section of the store (e.g. CDs, DVDs, electrical appliances, etc.) as a small store-within-a-store concept. We highlighted and linked products to a moment in the media (festivals, start of the mussels season, etc.). These links provided a creative approach for some classic product groups and differentiated Mediamarkets from other existing retailers. For the shop owners, we developed an online platform which they could use to compose their own newsletters and flyers for local special offerts designed to increase sales and stock variables.