Context: The earthquake and subsequent tsunami that hit the Indonesian island of Sulawesi in October 2018 was, without question, a huge tragedy. The Consortium 12-12 immediately rolled out a fundraising campaign to support the victims.
Our work: In less than a week, ALL YOURS devised the Indonesia campaign in close collaboration with the Consortium 12-12 and its members. We defined and worked out the campaign image and various formats for online and printed advertising use.
Result: In three weeks, this campaign already raised 2,5 million euros. The campaign resulted in a high level of recognition for the very quick development of it.