Context: Febiac, Renta and Traxio are umbrella organizations in the automotive industry. Under the leadership of Febiac, they want to position themselves more as players who sensitize the Belgian population regarding car use, emissions and legislation.
Our work: In close collaboration with Febiac and their partners, ALL YOURS created the content and various informative websites to explain different topics around cars to the Belgian population. The content and look & feel were attractive and displayed in an easily readable form with movies at the centre of the communication. The various topics were promoted on social media and in the newsletters so as to generate traffic towards the website.
Result: These different platforms resulted in a high level of recognition in the sector and were perceived as very positive by the different stakeholders of Febiac, Renta and Traxio.