Context: Cutting and processing fruit and vegetables is an art in itself. Hessing BV has mastered this craft for almost 60 years. They process fresh raw ingredients to produce ready-to-cook vegetables, processed fruits and main-course salads. They supply these to supermarkets, fast-food chains, wholesalers and (in-flight) catering companies.
Our work: ALL YOURS was asked to launch the new ‘Just’ brand for Hessing Supervers. This brand focuses on convenient healthy smoothies and snacks available for consumers and professionals. ALL YOURS developed the corporate identity, look & feel, brand name, website, brochures, packaging and POS/retail materials. The brand caused disruption on the market had a disruptive effect in the market and deals with various retailers were immediately signed.
Result: The development of this brand identity delivered in a disruptive effect in the food market. Above that, Just started partnerships with McDonald’s, HLM and different big retailers.