Context: The Dyson Airblade branch consulted ALL YOURS to generate leads for their accounts team. The objective was to identify and make appointments at companies or municipalities with a sales potential of more than 10 devices.
Our work: In close collaboration with the sales manager, ALL YOURS identified the target audience and made specific ‘high potential’ lists. Our internal telemarketing team carried out initial cold calls to identify the potential and the decision maker. Afterwards, we sent the high targets a direct mailing with information about the products, followed by a second call to make an appointment.
Result: ALL YOURS generated 20 qualified leads per week to the DYSON account team. The sales team was extremely happy about the quality of the leads, administrative handling and the enrichment of data (tracking of the decision maker with contact details, potential for the future, ...).