Context: Every year, the Red Cross Flanders looks for 40,000 new blood donors. For over 10 years, ALL YOURS has been the leading agency for ‘blood activation & loyalty communication’ at Red Cross Flanders. The specific objective for this campaign was to recruit 2,500 blood donors in the month of January 2019.
Our work: People hesitate to give blood for the first time. Mostly because they fear the needle, they think it takes too much time, they will suffer light-headedness, etc. But these are just excuses… ALL YOURS developed a campaign that focuses on what scares them the most ‘the first time’. The aim is to show that giving blood for the first time is no worse than driving for the first time, the first kiss, etc. and that once you know how to do it, it is easy and fulfilling.