Context: The Antwerp Book Fair is a well-known annual fair that celebrates literature and promotes authors and the book industry.
Our work: ALL YOURS developed a new look & feel and identity for the 2018 fair. The ‘bookfair’ was pronounced and perceived as one word. By creating a new look & feel, we focused on the fact that the bookfair is still a ‘fair’ at which the main objective is to buy books. An amusing animation was created to capture the attention of the target audience.
Result: The new look & feel for the Book Fair of 2018 ensured that there was a new approach possible for the Antwerp Book Fair.