Context: ALL YOURS was asked to create tools that involve children and incorporate them into the theme of the cartoon festival.
Our work: Each year, ALL YOURS creates a new card game with a range of 52 collectable cards for kids. These marvellous cards feature original illustrations with a humorous nod to the festival theme. This year, the collection was called the ‘Njammies’.
Result: Since the introduction of this card game, the festival has become even more appealing to a younger audience. By the end of the festival, the more than 250,000 cards were out of stock and we keep receiving e-mails for reprints!