KU Leuven | Utopia

Context: ALL YOURS was asked to establish a landmark event for the cartoon industry and the municipality of Knokke Heist by creating a total experience festival for tourists.

Our work: This year, AY chose food and dining as the general theme for the 2019 edition. ALL YOURS handled the whole process for the “how to” booklet, from concept through to production. This included inventing the content games and illustrations linked to the exhibition.

Result: The success of the event is best measured by the numerous reprintings of the “how to” manual. Over 10,000 were printed and distributed to the public.

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