Context: In 2018, the Red Cross Flanders noticed a drastic decline in the number of young blood donors aged 18 to 24 years. They asked ALL YOURS to develop a campaign to turn the tide and sensitize new young blood donors.
Our work: ALL YOURS developed a playful youth campaign to encourage 18- to 24-year-olds to donate blood. The campaign focused primarily on social media, the websites of Flemish TV channels and out-of-home communication.
Result: The video’s we made for this campaign had over 150.000 Youtube views, more than 6.000 Facebook views and 1.500 likes on Instagram.